cloudfloating:


A set of timber and acrylic laser cut rings, which plays with the ideas of scale and the relationship one finds between product design, iconography and archetypes. Made from laminated 2mm (ply or acrylic) sheets.
From a distance its a solid black ring with an odd silhouette, move closer and you notice the details, and look even closer – you realise its representing something a lot larger!
It’s pulling the perception of scale back and forth.

sources: M O D O & DQ blog

cloudfloating:

A set of timber and acrylic laser cut rings, which plays with the ideas of scale and the relationship one finds between product design, iconography and archetypes. Made from laminated 2mm (ply or acrylic) sheets.

From a distance its a solid black ring with an odd silhouette, move closer and you notice the details, and look even closer – you realise its representing something a lot larger!

It’s pulling the perception of scale back and forth.

sources: M O D O & DQ blog